You’ve seen the opportunity. But something’s still not sounding right.
Ad campaign or branded podcast, when creative is an afterthought, it’s running at half capacity. The budget’s spent but the one thing that should be pulling its weight…isn’t.
The key to making it work? Dedicated resource.
For brands, agencies and professional bodies, Trisonic is that resource.
For audio advertising, podcasting and audio strategy.
Nature Valley asked Trisonic for something most audio ads never even try to attempt: to make the listener feel something physical.
Nature Valley
"Nut Butter Cups" 3D - listen on headphones!
Many audio ads are made to fill a slot, not to make someone lean in. We do things differently. From concept to delivery, everything we do is geared towards making your media plan perform to its maximum. Handily, we can help you plan and buy the media too.
Too many branded podcasts launch with a fanfare and die quietly six episodes later. That’s the last thing we (or you) want. We aim to build shows with staying power. Designed to be reused, repurposed, and squeezed for every drop of value, across every platform.
Without this, every piece of audio your brand produces starts from scratch. Audio strategy ties it all together. It's a plan for where you should turn up in sound, and what you should sound like when you do. A sonic identity that's consistently applied across every touch point has been proved to boost performance. And boosting performance is what we're all about.
"Very impressed with the personal touch, clear communication and the creatives produced."
No hard sell. Bring your existing audio if you like; we’re always happy to have a listen and tell you what we’d tweak, improve, or quietly bin. Nicely, of course.
We do. And if you’re here, you do too.
We built Trisonic to be the opposite of the churn-it-out production line.
That’s why we’ve brought together a collective of people who are obsessive about audio. Writers who write for it. Directors who notice things you may not but listeners will. Composers, editors and sound designers with an inbuilt high quality threshold, even when budgets are tight.
In short: people who know how to make audio work properly, not just exist in the background of someone’s commute.
A great audio brief covers: what the audio needs to achieve, who it’s aimed at, where it’ll run, what brand assets exist, what the budget and timeline look like, and how much creative freedom the agency has to push the work. Get those right and the rest tends to follow.
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There’s a gap between content that exists and content that performs. And that gap is where humans still make the difference.
Read moreA podcast needs to answer three questions before anyone goes near a microphone. Who is this for? Why would they listen? Why would they come back? If the answer to any of those is vague, the show is already in trouble. The audience you’re hoping to attract has thousands of other options. Your podcast has to earn its place against all of them.
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