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We built the agency we wished existed.

why we exist

We know what good sounds like.

Trisonic wasn’t started by people who fancied getting into audio. It was started by people who’d spent years doing it. Producing, directing, running studios, working with brands and agencies at every level.

We knew that what wasn't needed was another churn-it-out production line. The kind that cuts corners. Where clients walk away thinking audio doesn’t work for them, when what actually failed was the execution.

We’d seen enough of that. So we built the opposite.

Not a bigger version of what already existed. A deliberately different kind of agency. One where the quality of the creative comes first. Where we take on work we can do properly, or we don’t take it on. And where the people you meet are the people who make the work.

The collective

A collective of people who are obsessive about audio.

Writers who write for the ear. Directors who notice things you won't but listeners will. Composers, editors and sound designers with an inbuilt quality threshold, even when budgets are tight.

The Trisonic team is a collective of specialists we've brought together because they share the same standard. No generalists. No juniors learning on your brief.

Led by people who've been doing this long enough to know how to make it work.

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Matt Hopper

Founder & CEO

Matt built Trisonic after years inside broadcasting and audio content production. Making the work, running the studios, seeing first hand what happens when creative gets treated as an afterthought. He started the agency because he knew it could be done better. He leads the creative and the business, and he's still the person who'll push back on your brief if it isn't right. (He'll be nice about it.)

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Tim Nice

Commercial Director

Tim has seen the audio industry from the other side: the media owner side, the client side, the "we need this yesterday" side.

He brings the commercial instinct, and he's the reason Trisonic's conversations start in the right place. If you're wondering whether audio is the right investment for your brand, Tim's the person to ask.

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Johnny Griggs

Musical Director

You've heard Johnny's work. You just don't know it yet. He co-produced the theme music for EastEnders (yes, that one - doof doof) and has written and produced for brands including Budweiser, British Airways, Audi, Wickes, BT and Guinness. He's the person who makes Trisonic's work sound expensive, even when the budget says otherwise.

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David Spencer

Producer

David has launched global podcasts for Reuters, was Head of News at News UK's Wireless Group, and trained journalists for the British Army and the UK Foreign Office. He also lectures at the University of Westminster and City Lit, which means he can explain exactly why something works, not just make it work. He brings that clarity to every Trisonic production: the instinct of someone who's done this for three decades, and the patience of someone who teaches it.

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Tory Pope

Exec Producer

Tory has made award-winning radio and podcasts for the BBC, independent production companies and global brands, picking up a Sony Gold Award along the way. Her BBC Radio 4 credits include The Food Programme, Woman's Hour, Farming Today and Front Row, and leads concept development, editorial strategy, studio production, guest management and audio/video oversight for brands. Editorial judgement and storytelling instinct, in equal measure.

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Chloe Sakur

Producer

Chloe moved from Senior Commissioning Editor of award-winning children's and YA books into audio production. Recent work includes Radio 4 dramas for Almost Tangible, new formats with Story Driver, and Total 90s Recall, the film history podcast she co-hosts and produces. Chloe has many awards to her name, including Student Journalist of the Year at the Commercial Radio News Awards for Flight Risk, the Charles Parker Prize, and Best Podcast at Aesthetica Festival.

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Oliver Denman

Sound designer

Oliver started at BBC Audiobooks and has spent twenty-three years making audio tell stories: first as an editor, now as a sound designer who brings narratives to life with immersive, illustrative soundscapes. His sound design for Storytel's dramatisation of 1984 earned an Audie Award nomination, and he was selected for the BBC's Sound First scheme. He knows what it takes to make a listener forget they're listening.

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Jon Weeks

Producer

Jon's twelve years in audio have taken him through BBC Studios, Global, Bauer Media and Which?, with a background in journalism. He produces, presents and edits audio and video, on podcasts ranging from sustainable travel to Formula 1, business and entertainment. He also produces re-WORKING, the podcast hosted by Tim Campbell, the original winner of The Apprentice. If a brief needs range, Jon's your man.

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Diane Hope

Producer & Sound recordist

Diane's audio documentaries production creds include freight train horns for BBC Radio, shipwreck corrosion for Distillations and Korean cuisine for Proof. Known for immersive sound design, with an Edward R. Murrow Award and a Best Podcast win from The Science Studio to show for it. Three science degrees, including a PhD in Biogeochemistry, and a former career in academia mean she can turn genuinely complex science into something worth listening to.

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Shelly Smith

Ad production

Shelly's been obsessed with radio since she was making cassette shows as a kid in Manchester, and she's carried that curiosity into an award-winning career producing innovative audio for major brands. She's still chasing the same thing: work that actually connects with people. When she's not in the studio, she's usually in the Welsh hills, tending her allotment or collecting sticks with her son.

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Carla Mercer

Video podcast editor

Carla is an award-winning podcast editor whose work spans The Times, the BBC World Service, and many more. She won Silver at the 2025 British Podcast Awards and an International Women's Podcast Award for her contributions to Dear Daughter. She edits audio and video with equal precision, speaks four languages fluently (plus Icelandic - really!), and brings the kind of post-production instinct that turns good recordings into polished, publishable content.

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Em Smith

Audio producer & engineer

Em is an audio producer and engineer with experience recording in the studio, remotely and out in the field. She handles studio setup and multi-camera editing for video podcasts alongside audio-only editing and mixing. Her background in narrative documentary and audio drama means she knows what it takes to make someone stop scrolling and start listening.

articles

From the studio

Vintage tone knob

How to brief an audio agency (so you actually get what you need)

A great audio brief covers: what the audio needs to achieve, who it’s aimed at, where it’ll run, what brand assets exist, what the budget and timeline look like, and how much creative freedom the agency has to push the work. Get those right and the rest tends to follow.

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Analogue recording studio

AI can write your audio ad. Here’s what it can’t do.

There’s a gap between content that exists and content that performs. And that gap is where humans still make the difference.

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The branded podcast graveyard: why most die after six episodes

A podcast needs to answer three questions before anyone goes near a microphone. Who is this for? Why would they listen? Why would they come back? If the answer to any of those is vague, the show is already in trouble. The audience you’re hoping to attract has thousands of other options. Your podcast has to earn its place against all of them.

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TV white noise on screen

Why your TV ad doesn’t work on radio

It seems like it should be straightforward. You’ve got a TV campaign that’s tested well, everyone loves it, the script is sharp. All you need to do is adapt it for radio. Take the script. Book a voice. Record it. Done. Except it never quite works like that, does it?

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Most brands produce audio in isolation. Here’s what happens when you join it up.

What does an audio strategy actually look like? (And why don’t you have one?)

Ask a marketing director if they have brand guidelines and they’ll point you to a 40-page PDF. Fonts, colours, tone of voice, logo usage, the lot. Everything anyone needs to keep the brand consistent across every touchpoint. Now ask them what their brand sounds like. Most of the time, you’ll get a pause. Maybe a mention of the jingle from three campaigns ago. Perhaps a reference to whatever music the last agency picked. But an actual, documented audio strategy? Almost never.

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