Every piece of audio your brand produces should sound consistent. But it doesn’t
You’re investing in audio, but you’re not sure it’s working. You suspect what you’re getting isn’t good enough. You just can’t work out why.
That’s where we come in.
Bicester Village is an always-on advertiser in a fiercely competitive retail market. Messaging needs to shift at short notice - new campaigns, seasonal changes, last-minute pivots - and the audio has to keep pace without dropping in quality.
Most brands produce audio in isolation. Each ad, each podcast, each piece of content starting from zero with no connection to the last. What you need is the framework that stops that happening. Where your brand should show up in sound, what it should sound like when it does, and how to make recognition compound over time. Think of it as visual brand guidelines, but for the ear.
Too much audio advertising is adapted from a TV script by someone who writes for the eye. It fills the space but it doesn’t engage the listener. Everything we do is designed to make your media plan perform, not just occupy it.We have media planners who’ll buy a killer plan that for you too.
Most branded podcasts are launched without a plan for what happens after episode one. They’re still there, mind. Just sitting in the feed. What you need is a gameplan that increases engagement and produces assets that give you multiple bites of the cherry across social, web, and beyond.And you do that with clever series strategy, editorial planning, recording (audio or video), production, distribution and promotion.
"Very impressed with the personal touch, clear communication and the creatives produced."
Whether you’re starting from scratch or want a fresh pair of ears on what you’ve already got, it’s worth a chat. We’re always happy to listen.
Because we’re specialists. We’re experienced, and obsessive about audio.
We’re the people brands come to when they want audio content done properly.
We know what you’re up against - the pace, the politics, the pressure - and how to make it easier. And we’ll work with you to create something that not only sounds great. It connects.
A great audio brief covers: what the audio needs to achieve, who it’s aimed at, where it’ll run, what brand assets exist, what the budget and timeline look like, and how much creative freedom the agency has to push the work. Get those right and the rest tends to follow.
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There’s a gap between content that exists and content that performs. And that gap is where humans still make the difference.
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A podcast needs to answer three questions before anyone goes near a microphone. Who is this for? Why would they listen? Why would they come back? If the answer to any of those is vague, the show is already in trouble. The audience you’re hoping to attract has thousands of other options. Your podcast has to earn its place against all of them.
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It seems like it should be straightforward. You’ve got a TV campaign that’s tested well, everyone loves it, the script is sharp. All you need to do is adapt it for radio. Take the script. Book a voice. Record it. Done. Except it never quite works like that, does it?
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Ask a marketing director if they have brand guidelines and they’ll point you to a 40-page PDF. Fonts, colours, tone of voice, logo usage, the lot. Everything anyone needs to keep the brand consistent across every touchpoint. Now ask them what their brand sounds like. Most of the time, you’ll get a pause. Maybe a mention of the jingle from three campaigns ago. Perhaps a reference to whatever music the last agency picked. But an actual, documented audio strategy? Almost never.
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