The Carbon Trust: Net zero jargon. One hundred per cent watchable.
Making the complex simple takes more expertise than making it complicated. Trisonic turned climate jargon into content people actually watch.
Podcasts people actually listen to. Content that performs.
How to make branded podcasts succeed
Making branded podcasts that perform starts with the hard question: “would anyone actually listen to this?!”
Starting with an internal agenda and hoping an audience turns up won’t cut it. What you need is editorial backbone, a distribution strategy, and a plan for what happens after you hit ‘publish’.
That’s what we do.
Enough talking. Have a listen.
Podcasting that’s built to perform.
Series Strategy
Most branded podcasts start with “we should do a podcast” and never get further than that as a brief. Before anyone goes near a microphone, we work out why this podcast should exist, who it’s for, and what will make them come back, time and time again.
Editorial Planning
“Who’s available this week?” is how you end up with a series that wanders and an audience that drifts. We plan the way publishers plan: episode themes, running orders, guest strategy, narrative arcs. Purpose and structure from day one.
Recording & Production
Listeners make a quality judgement in the first thirty seconds. If the production sounds a bit ‘off’…they’ll be off. Studio or remote, audio or video, we handle production from top to tail. Every episode produced to a standard that respects your listener’s time and your brand’s reputation.
Distribution & Promotion
Getting a podcast published is easy. Getting it found is the hard part. That’s where most branded podcasts stall. We handle platform distribution and promotion strategy so your episodes actually reach the audience you made them for.
Atomisation
A 45-minute episode that only lives on Apple Podcasts is a missed opportunity. Most of its value is locked inside it, unused. We build for reuse from the start: trailers, teasers, short-form clips for social, pull quotes. One recording session, multiple assets, every platform.
We shoot video.
A podcast without video is leaving reach on the table. YouTube has been a major podcast platform for years, and now Spotify and Apple support video too. Short-form video clips outperform on every social channel. Most producers treat video as a separate project. We film alongside the audio — same session, same setup — full episodes, and clips for YouTube, Spotify, social, wherever. One session, twice the output, no extra production days.
Thinking about a podcast?
Whether you’re starting from scratch or trying to fix one that isn’t working, we’d love to talk. We’ll give you an honest view of what it’ll take and whether it’s the right move.