Nature Valley “A genuine moment of connection…on an ordinary commute.”

Nature Valley asked Trisonic for something most audio ads never even try to attempt: to make the listener feel something physical.

An ordinary voiceover over a bit of music wouldn’t cut it, so we used a binaural 3D microphone to create a fully spatial soundscape. Taking the listener on AirPods from an indoor environment to the great outdoors: a train carriage opening out into a forest, a living room dissolving into a hillside, a kitchen giving way to a sunlit park.

The voiceover was binaural too, moving around the 3D sound stage, placing her in the scene rather than on top of it.

The result is an ad you don’t just hear. You’re inside it. The transition from indoors to outdoors happens around you, and the Nature Valley product sits right at the centre of that moment of escape.

Trisonic delivered exactly what the client wanted - a genuine moment of connection with Nature Valley brightening up on an ordinary commute.