Byway specialise in flight-free holidays and have a very specific demographic they need to reach with their late-summer bookings campaign. Trisonic delivers.
Byway
Love the journey
Your audio production partner. Not your competition.
Sound familiar?
The audio part of a campaign gets briefed last, gets rushed, and gets lost in the mix.
Maybe your client has a great visual idea but can’t see how it would work in sound. Maybe a client needs a podcast but you don’t have the resources to deliver it properly.
When turnaround is tight and budgets are tighter, audio content still has to be good enough to put your name to.
That’s when you call us.
Turning up your audio game? Let's talk.
Enough talking. Have a listen.
Byway "Ditch the plane and get a direct line from creative content to customer sale conversion."
Make audio work harder.
Audio Advertising Production
Audio gets briefed to the creative team last, and it shows. The script reads like the TV ad with the pictures taken out. Probably because it is. We fix that. Script development with multiple options, casting, directing, production and delivery. Fast, reliable, built to perform. White-label or Trisonic-branded...your call.
Podcast Production
Your client wants a podcast. You’ve said yes. Now what? We’re the production team that makes it happen. Editorial planning, recording (and filming), production, post-production and distribution. Run the whole thing or plug in where you need us. Either way, the quality holds up and the deadlines get met.
Pitch support
Audio in a pitch deck is usually a line item and a ballpark number. We’ll help you scope it, cost it, and present it properly. We’ll produce creative for the pitch itself so your client hears what they’re buying. Some agencies bring us into the room. Others prefer we stay behind the scenes. Either way, you walk in confident you’ve got audio covered. Because you have.
Creative Testing
Presenting creative to a client and hoping they like it isn’t a strategy. When you want evidence, not opinion, we run executions through AI and panel-led tests to predict and improve creative effectiveness, before a penny of media spend goes near them.
“We have nothing but good words to say about the guys at Trisonic. Their audio expertise is second to none both on the commercial and creative side.”
Let's talk about your audio
Whether you’re starting from scratch or want a fresh pair of ears on what you’ve already got, it’s worth a chat. We’re always happy to listen.
Why agencies keep coming back.
Because we make them look good. And because we don’t try to own the client relationship: we’re the partner that delivers and gets out of the way.
We white-label when you need us to. We present alongside you when you don’t. And we’re experienced enough to know the difference between a creative steer and a client mandate.
Everyone here has agency experience. We know you need creative that’s on brief, on time, and on budget. We know the pace, the politics, and the pressure. We’re built for it. (We’ve survived enough Friday 4pm briefs to have earned that claim.)
Questions agencies ask us (FAQs)
How to brief an audio agency (so you actually get what you need)
A great audio brief covers: what the audio needs to achieve, who it’s aimed at, where it’ll run, what brand assets exist, what the budget and timeline look like, and how much creative freedom the agency has to push the work. Get those right and the rest tends to follow.
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AI can write your audio ad. Here’s what it can’t do.
There’s a gap between content that exists and content that performs. And that gap is where humans still make the difference.
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The branded podcast graveyard: why most die after six episodes
A podcast needs to answer three questions before anyone goes near a microphone. Who is this for? Why would they listen? Why would they come back? If the answer to any of those is vague, the show is already in trouble. The audience you’re hoping to attract has thousands of other options. Your podcast has to earn its place against all of them.
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Why your TV ad doesn’t work on radio
It seems like it should be straightforward. You’ve got a TV campaign that’s tested well, everyone loves it, the script is sharp. All you need to do is adapt it for radio. Take the script. Book a voice. Record it. Done. Except it never quite works like that, does it?
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What does an audio strategy actually look like? (And why don’t you have one?)
Ask a marketing director if they have brand guidelines and they’ll point you to a 40-page PDF. Fonts, colours, tone of voice, logo usage, the lot. Everything anyone needs to keep the brand consistent across every touchpoint. Now ask them what their brand sounds like. Most of the time, you’ll get a pause. Maybe a mention of the jingle from three campaigns ago. Perhaps a reference to whatever music the last agency picked. But an actual, documented audio strategy? Almost never.
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