Without a co-ordinated approach, there’s a danger all your audio content will sound like it comes from different brands. Because without a strategy, it will.
The cost isn’t dramatic. It’s incremental. Nothing builds on what came before. Recognition never compounds. Budget gets spent but brand equity doesn’t accumulate.
An audio strategy fixes that. Where your brand should show up in sound, what it should sound like when it does, and how everything connects. Sonic identity is part of it. But it’s not the whole thing.
Most brands make audio decisions channel by channel, brief by brief. None of it connected. None of it compounding. We build the strategy that ties it all together: which channels your brand should be present in, why, and how they work together to build recognition over time.
An ad campaign in January, a podcast in March, a sponsorship in May…but nobody’s joined the dots. You need to plan audio content the way publishers plan editorial calendars. What your brand should be saying in sound across the year, how your podcast editorial connects to your advertising, and where the moments are that you should be showing up in.
Without a sonic identity, your brand sounds different every time it opens its mouth. We develop the assets that make it instantly recognisable. Audio logos to music palettes, a brand voice to an entire sonic world, all housed within guidelines that ensure they’re used consistently by everyone who touches your audio.
Audio strategy that lives in a silo is audio strategy that gets ignored. We connect your sonic identity to your broader brand platform - visual identity, tone of voice, media plan. So audio isn’t a side project. It’s part of how the brand shows up everywhere.
We created a comprehensive sonic identity that celebrates the brand's long history while embracing the modernity of the rebrand. To work across broadcast ads, on-hold, online and beyond.
Stirling Ackroyd
"Experience behind us"
We start by listening, to everything your brand currently sounds like. Ads, podcasts, on-hold, events, apps, the lot. What exists, what’s working, what’s missing, and what’s working against you.
We build out from there: channel strategy, content plan, sonic identity, and the integration to tie it back to your broader brand.
The whole thing typically takes six to ten weeks. What you get at the end isn’t a document that lives in a shared drive. It’s a working framework that every team and agency producing audio for your brand can use. And a brand that finally sounds like it knows what it’s doing.
If you’re ready to make your audio content more connected and sound more like your brand, now’s the perfect time to have a chat.