Alimétiers: "Chez Trisonic, mais bien sûr qu'on parle français."

Making food-sector careers sound exciting to people who aren't sure they care

Alimétiers is a French food sector recruitment and training platform. They were struggling to attract candidates aged 15–30 - an audience that wasn't actively looking and wasn't especially motivated by the idea of a career in food. They needed a programmatically targeted digital audio campaign that would reach the right people and actually make them lean in. They chose Trisonic to deliver it.

Transcreated, not translated

We developed the script concept in English, then transcreated it into French. Not translated. Transcreated. Which means the message was rebuilt to suit la mentalité française rather than converted word for word. The resulting tone was direct, motivating and genuine, speaking to the audience's ambitions rather than listing job vacancies.

That distinction matters. A translated ad sounds like an ad from somewhere else. A transcreated ad sounds like it was always meant for the people hearing it.

Beyond the brief

This is how we like to work. Not just fulfilling the brief, but getting to the heart of the campaign. Understanding the audience, the culture and the context, and making creative content that delivers rather than just fills the space.