Articles

From the studio

Advice for brands, agencies and organisations about audio, industry news and opinion pieces.

Filter by:

How to brief an audio agency (so you actually get what you need)

A great audio brief covers: what the audio needs to achieve, who it’s aimed at, where it’ll run, what brand assets exist, what the budget and timeline look like, and how much creative freedom the agency has to push the work. Get those right and the rest tends to follow.

Audio AdvertisingMatt Hopper

AI can write your audio ad. Here’s what it can’t do.

There’s a gap between content that exists and content that performs. And that gap is where humans still make the difference.

Audio AdvertisingMatt Hopper

Why your TV ad doesn’t work on radio

It seems like it should be straightforward. You’ve got a TV campaign that’s tested well, everyone loves it, the script is sharp. All you need to do is adapt it for radio. Take the script. Book a voice. Record it. Done. Except it never quite works like that, does it?

Audio AdvertisingTim Nice

Blog

From the studio

How to brief an audio agency (so you actually get what you need)

AI can write your audio ad. Here’s what it can’t do.

Why your TV ad doesn’t work on radio