The industry's own podcast - produced to the standard the industry expects

IAB UK is the trade body for digital advertising, representing almost 300 businesses and 600 advertiser members across the industry. Its weekly podcast, hosted by Chief Strategy Officer James Chandler, features interviews with senior figures, emerging trends and thought leadership.

For a special series produced in conjunction with Global, IAB UK needed a production partner who could take the show from studio to finished product - in both audio and video - to broadcast quality.

Production that matches the authority

This isn't a brand podcast trying to find an audience. It's an established industry platform where production quality is table stakes. Guests are senior. The topics are nuanced. And the show has to sound as credible as the organisation behind it.

We facilitated and oversaw studio recording, edited all episodes in video form, provided broadcast-quality audio mixes for podcast platforms, and created social clips for each episode to drive promotion.

Up to the mark

When the body that sets standards for digital advertising chooses a production partner for its own content, the work has to be up to the mark. No rough edges, no shortcuts, no "that'll do." The show carries IAB UK's (and Globa's) reputation, and by extension, the industry's.