Journalism first. Production to match.

Politico is a global authority on politics, policy and power. Its "Westminster Insider" podcast tackles subjects where credibility isn't negotiable, and when Lloyds Banking Group sponsored an episode on homelessness and social housing in the UK, the production had to honour both the journalism and the partnership without compromising either.

Sound designed for engagement to the end

Here we seamlessly blended different contributors recorded in different locations with wildly different atmospheres and acoustics into a consistent and important whole. The carefully written narrative and sensitive sound design ties it all together. We also needed to ensure that the sponsor was visible without the episode sounding like an advertorial.

Our role was to ensure the final episode met broadcast-quality standards while letting the journalism lead. "Homes for all: A strategy to end homelessness in Britain" was written and narrated by David Baker, with sensitive sound design throughout by Trisonic.

A partnership, not a one-off

POLITICO got an episode that sounds as authoritative as its written journalism, with production values that reflect the seriousness of the subject and the credibility of everyone involved.

It was also the start of something longer. What began as a single episode has grown into an ongoing production partnership, with Trisonic now a trusted part of the POLITICO Studio workflow across multiple projects. That kind of repeat trust isn't won by doing adequate work. It's won by doing it properly.