About us
Simple.
Tri because we have three services – media buying, creative production and consultancy
Tri because we also have three core beliefs – transparency, creativity and accountability
And sonic because we are audio specialists.
Our Story
In recent years we’ve seen major changes across the media spectrum, and the radio and audio media market has developed particularly quickly. We thought it was time to take a fresh look at established ways of working. So we formed a specialist audio media agency that tears up the rule book and adopts a new open and collaborative way of working.
We believe Trisonic brings a new approach to audio media buying and creative production that is fresh and modern, and which offers agencies and advertisers an exciting and viable alternative for the first time in more than a decade.
We’ve created a model that has transparency, creativity and accountability at its core, with greater collaboration between media owner and client to ensure that the output is the very best it can be.
Our beliefs
Transparency
Being open is what we’re all about, so you won’t get any hidden costs from us. You’ll know exactly what we’re charging and why we’re charging it.
We don’t take media owner rebates or mark up the media we purchase on your behalf, and we use the industry trading and reporting system J-ET to book and report airtime campaigns. This allows for gold standard reporting which independently verifies campaign performance – You will see exactly what activity was booked and what was delivered.
Creativity
Our approach to Creative is holistic, because we believe creative thought at and even prior to planning stage makes for far more effective campaigns.
We also encourage clients to be bold creatively and use the chosen audio platforms to their best advantage.
We work with some of the UK’s top writers, musicians and sound designers with many iconic brands to their credit, and who share our passion for the medium and our inbuilt high quality threshold.
Accountability
Our transparent approach gives us the freedom to be accountable to our clients, so they know how we have planned and bought media on their behalf.
We plan neutrally across all audio media owners and platforms and use industry recognised systems such as RACE and J-ET, ensuring our clients receive gold standard campaign reporting.
We also have an ‘open book’ policy which allows verification of how we’ve generated our income.
Howard Bareham
Howard has worked in the Media industry for more than 25 years, representing some of the world’s leading media companies including WPP and News UK. He has negotiated at the highest level and is adept at creating commercial strategies that deliver growth, having worked in senior positions in both agency and media owner settings.
As Commercial Development Director at media owner Wireless Group, part of the News UK portfolio, Howard successfully developed trading and sales strategies for the world’s leading sports radio station, talkSPORT. He also created the commercial strategy and pricing policy for the launch of the company’s new radio stations in March 2016; Virgin Radio, talkRADIO and talkSPORT2.
At WPP, Howard’s expertise and track record were recognised as best in class, and he took on the radio trading responsibilities for GroupM. He led the £200m radio negotiations at the very highest industry level for over seven years, increasing the group’s competitive market position year-on-year. At Mindshare, he was responsible for designing and running negotiation training courses for the 200-strong media investment department, and also led Mindshare’s Radio team to awards success at the Arqiva Radio Awards, receiving the RAB Media Agency of the Year in 2011 and 2013.
Matt Hopper
