A FRESH APPROACH TO AUDIO

Recent Work

Case Study

The Client

Workplace from Meta (formerly Facebook), is an online collaborative software tool developed by Meta Platforms. It facilitates online groupwork, instant messaging, video conferencing and news sharing.

The Brief

Trisonic was invited by creative agency Across The Pond and the Facebook creative team to bring their audio ideas to life for an international radio campaign relaunching Workplace. Each of the two scripts needed to be localised with native accented characters and brand voices for each territory – the UK, the USA and Australia.

The Solution

Working to a tight deadline, we cast 12 voices spanning three continents, and recorded all voice parts in a one day session, both down the line from remote studios in Australia and the US and at our London studio. Natural delivery and ‘realness’ was a priority, and we added sound design to complement the scenes and differentiate office, outdoor and WFH work environments. The music is Shirley Ellis’s ‘Clapping Song’, from which we removed vocals where necessary so the brand message punches through.

LISTEN TO ALL VERSIONS

Script 1 – UK

Script 2 – UK

Script 1 – USA

Script 2 – USA

Script 1 – Australia

Script 2 – Australia

GET IN TOUCH

If you’d like to find out how we can help you create impactful radio ads (for the UK and beyond), just give us a call, drop us an email or complete our contact form.

+44 (0)203 305 5359

INFO@TRISONIC.CO.UK