Volkswagen is the German motor vehicle manufacturer founded in 1937 and the largest car maker by worldwide sales in 2016 and 2017
The brief was to target Spotify listeners in South Africa with a campaign centred around the Amarok vehicle and VW ambassador Seabelo Senatla, a South African rugby player
3D immersive audio was suggested as the route, and the sound design in this ad is binaural, using rugby sound effects, custom composed music and the VW sonic signature. This 3D execution resulted in a 300% uplift in clickthroughs compares with standard 2D executions run previously.
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Dealing with Trisonic is an absolute pleasure. We found that Trisonic has that magic: well-written creative mixed with appropriate production and fantastic one-on-one service. Happy client and great results.Simon Parkinson, Ultimate Media, South Africa
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