A FRESH APPROACH TO AUDIO

Recent Work

Case Study

The Client

Vale Furnishers is a long-established family-owned and run furniture retailer based in Surrey, selling quality furniture online and from its retail outlets and showrooms. Since being established in 1960, Vale Furnishers has built a faultless reputation within the furniture industry, and with its customers.

The Brief

In an ever-growing world of competitors, Vale Furnishers wanted to reinforce their credentials as the leading regional furniture retailer, and also communicate to a wider audience the broad range of furniture available in store and online, interspersed with sale and special offers. Alongside the media plan we were tasked with developing key standout creative to convey the core messaging.

The Solution

Media

Through several data points, we knew the Vale Furnishers key customer profiles, as well as the postcode catchment area for the largest proportion of their customer base. This led us to using Digital Audio, a cost-efficient way to target specific audiences and locations.

Digital Audio works by targeting people who are listening to radio stations and music streaming services via connected devices such as phones and smart speakers. And because listening is taking place via a connected device, we know the listeners’ location and can geo-target, adding further demographic targeting which matches the Vale Furnishers customer profile.

Creative

We produced a sequence of scripts to coincide with key events in the calendar, such as sales, branch improvements and a special biannual clearance event.  The voice and music are designed to reflect the level of quality of Vale Furnishers’ offering.  The music was composed and produced specially for Vale Furnishers to a tight brief and budget.

“I have been working with Trisonic for about 6 months now after struggling with another media company. I have been very impressed with the level of knowledge and communication provided by Trisonic and overall quality of the audio buying and ads produced has been fantastic. I would definitely recommend them.”

– Rosie Hithersay, Head of Marketing and Digital, Vale Furnishers

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If you’d like to talk about creating an impactful digital audio or radio campaign for your company, just give us a call, drop us an email or complete our contact form.

+44 (0)203 305 5359

INFO@TRISONIC.CO.UK