THRIVA “Feeling Good?”
Thriva is an at-home fingerprick blood test that allows you to measure and track your health over time, giving you control over your health and helping you to understand what’s going on inside you and how your lifestyle is affecting your health.
To drive trials of the app among people concerned about maintaining a good level of everyday health.
A digital audio campaign of pre-roll and mid-roll ads into sport and health podcasts. The execution deployed was a simple, natural one-to-one explanation of how Thriva can help you get healthy and stay healthy.