A FRESH APPROACH TO AUDIO

Recent Work

Case Study

The Client

The Live in Care Company is an introductory agency to help people find the right live-in care for relatives in need, as an alternative to residential care homes or respite care away from the home.

The Brief

The brief was to raise awareness of The Live-in Care Company and the services they offer to a ‘new’ audience and generate new customer enquiries. The target audience was the children and guardians of elderly parents and relatives who would be considering help for them.

The Solution

Media

Selecting someone to help a close relative is a considered one and we needed an audio solution that offered a high trust environment as well as a wide reach of the target audience.

We know from research that radio as a whole has high trust metrics, but even more so when it comes to news. Radio is one of the most the most trusted sources news and importantly research also shows that this trust in radio can successfully transfer to advertisers. Accordingly, activity ran in a news and speech environment.

Creative

Empathy was the key here; the choice between caring for a relative in need at home and sending them to a residential care home is a very difficult one to make.  We made the case for live-in care in a way that was empathetic without being over sentimental.  The creative execution was a simple mix of voice and sonic motif to elevate the brand and add colour.

“Howard and Matt have been amazing in helping us to get our radio campaign to air. From the first contact the service has been super-efficient; they take the time to guide us through everything and do all the work – nothing is too much trouble. Our airtime spots ran at the right times of day and the ad they produced for us was excellent. Trisonic are great to work with and I would highly recommend them.”

– Luca Rado, Director, The Live-in Care Company

GET IN TOUCH

If you’d like to talk about creating an impactful digital audio or radio campaign for your company, just give us a call, drop us an email or complete our contact form.

+44 (0)203 305 5359

INFO@TRISONIC.CO.UK