A FRESH APPROACH TO AUDIO

Recent Work

Case Study

The Client

Superdrug is the UK’s second largest health and beauty retailer, trading online from around 900 stores across the UK and Ireland

The Brief

The brief was to support Superdrug’s 3 for 2 offer on make-up (Buy Two, Get One Free) with creative and production for a national campaign airing on radio and digital audio.

The Solution

With just 20 seconds to play with, the challenge was to put across the offer clearly but also have a standout element.  We achieved that with a burst of “on stage” intro which echoes the key message, followed by the offer and call to action.

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