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Case Study

The Client

Subaru is one of the World’s biggest motor manufacturers, and the largest maker of All-Wheel Drive vehicles globally, with the unique combination of Boxer engine and permanent Symmetrical All-Wheel Drive (SAWD) underpinning most of its vehicles.

The Brief

In 2021, Subaru launched an all-new version of its popular Outback model. It is expected to be the marque’s best-selling model, and Subaru used radio to create awareness and excitement around its launch. They wanted to put across that all SUVs are not equal, and that the All-New Outback is not only a superb car for everyday tasks like the school run or the weekly shop, but also for for those occasional ‘adventures’, able to handle pretty much any road or weather condition. It’s also the most technologically advanced and luxurious Subaru Outback ever, with many features other manufacturers class as extras fitted as standard.

The Solution

The commercial opens with Steve, whistling as he polishes his brand new Outback. He’s proud of his new car and likes nothing better than making it all clean and shiny. Nothing, that is, apart from taking it on weekend adventures and getting it absolutely filthy, secure in the knowledge that the All-New Outback is not only safe and well-equipped but thrilling to drive and able to take anything in its stride.

The music was specially composed by Trisonic.

“Trisonic made the whole process so easy from start to finish. The communication throughout was great and everything ran smoothly and delivered on time. Would highly recommend them to anyone.”

– Lyndsey Flood, Marketing Manager, Subaru UK

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