A FRESH APPROACH TO AUDIO

Recent Work

Case Study

The Client

Sheffield City Council brand Sheffield as ‘The Outdoor City’. It’s the only city in Europe with a National Park within its city boundary; The Peak District is just minutes away from the centre.

The Brief

As people start to consider holidays and short stay breaks (when Covid restrictions allow), the council wanted to promote Sheffield as the place to visit, where you can enjoy outdoor experiences and city culture and nightlife in one stay, with everything on your doorstep.

The Solution

Given the target audience, podcasts were selected, and our creative approach was to bring the sound of ‘The Outdoor City’ to listeners by using immersive 3D binaural audio. 3D audio is perfect for podcasts because around 85% of podcast listening is done through headphones. So we placed the listener at the heart of activities like cycling in ancient woodland on the one hand, and eating and drinking in the artisan food quarter of the city on the other, accentuating their proximity by seamless fades from one to the other.

3D AUDIO – LISTEN ON HEADPHONES!

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