Relicalm 3D audio ad
Relicalm is a natural calmative medicine available over-the-counter in South Africa. Relicalm contains 150mg of L-Theanine, a major amino acid found in green tea, and offers “5 hours of calm after 30 minutes”.
The brief was to promote the benefits of Relicalm to a young audience, many of whom are stressed and fatigued around exam time. Digital audio via Spotify streaming and Wondery podcasts was selected as the most appropriate route with the further enhancement of 3D binaural audio. A bold move for Relicalm and a first for South Africa.
As in all binaural ads, we immerse you in the brand’s world. Here, in the space of 30 seconds, we take you from chaos and stress to calm and relaxation, with a mix of binaural music and effetcs.
3D AUDIO – LISTEN ON HEADPHONES!
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