“35.9M people listen to commercial radio each week”

Advertising on the radio offers by far the largest audience reach at any one time. Key to any successful campaign is selecting the right radio stations and using them effectively.

We help you work through your brief to jointly decide the best way to utilise the power of radio. And don’t worry if you don’t know where to start on your brief – just tell us about your business and what you want to do.

So how do we select the best stations for your campaign?

There are over 250 radio stations in the UK and new ones launching all the time, playing music or speech-based targeting different sectors of the population broadcasting nationally, regionally or locally.

We know the market inside out and from experience can identify the ideal stations.

We also use state-of-the-art systems to help us with station selection. Our radio planning system holds data for all UK radio stations and means we can analyse audience performance and place your airtime at the most efficient times to reach your customers.


How many listeners a station has

The demographic of a stations listeners (age, gender etc.)

When they are listening (time of day, day of week)

How can you use radio advertising?

Radio is a flexible medium and there are numerous ways of communicating with a station’s audience such as:


Good for generating high coverage and frequency, and targeting your customers with a consistent message.

Sponsorship and Promotion

Appropriate If you want to interact with a station’s listeners in an entertaining and interactive way across all its touchpoints – on-air, online, mobile and social.

Live events and festivals

Station-hosted events offer advertisers great experiential opportunities and new ways to engage with an audience.

How much does radio advertising cost?

As you can imagine no two stations are the same and there are number of factors that determine the cost of radio advertising. Factors that can impact on cost are:

The number of people the station reaches

The time of day, day of week and time of year you want to advertise

The style of activity that’s been selected e.g. airtime or a promotion

The length of your radio ad, if airtime is the chosen activity

You are in safe and experienced hands with us and we will maximise your budget.

Radio advertising creative

Media Buying and Creative are equal partners in the most successful radio advertising campaigns. We put a lot of thought into what your radio ad should sound like, how long it should be, and how many versions we should create.

Campaign length and intensity should also define the creative. There is a point when listener fatigue transforms positive response to an ad into a positive turn-off. To avoid this, a number of different commercials will be required.

We’ll walk you through the whole process to ensure the creative is the right fit for your campaign, assisting with ideas, scripting, voice casting, music production, sound design and copy delivery.