“36.2M people listen to commercial radio each week”
Advertising on the radio offers by far the largest audience reach at any one time. Key to any successful campaign is selecting the right radio stations and using them effectively.
We help you work through your brief to jointly decide the best way to utilise the power of radio. And don’t worry if you don’t know where to start on your brief – just tell us about your business and what you want to do.
There are over 230 radio stations in the UK and new ones launching all the time. They are music or speech-based stations targeting different sectors of the population. They broadcast nationally, regionally or locally.
So how do we select the best station or stations for your campaign? We know the market inside out and from experience can identify in the first instance the ideal stations.
We also use state-of-the-art systems to help us with station selection. Our radio planning system holds data for all UK radio stations. This means we can analyse audience performance and place your airtime at the most efficient times to reach your customers.
How many listeners a station has
The demographic of a stations listeners (age, gender etc.)
When they are listening (time of day, day of week)
Radio is a flexible medium and there are numerous ways of communicating with a station’s audience such as:
Good for generating high coverage and frequency, and targeting your customers with a consistent message.
For when you want to interact with a station’s listeners in an entertaining and interactive way. Across all its touch points – on-air, online, mobile and social.
Station-hosted events offer advertisers great experiential opportunities and new ways to engage with an audience.
As you can imagine no two stations are the same. There are number of factors that determine the cost of radio advertising. Factors that can impact on cost are:
The number of people the station reaches
The time of day, day of week and time of year you want to advertise
The style of activity that’s been selected e.g. airtime or a promotion
The length of your radio ad, if airtime is the chosen activity
You are in safe and experienced hands with us and we will maximise your budget.
Media Buying and Creative are equal partners in the most successful radio advertising campaigns. We put a lot of thought into what your radio ad should sound like, how long it should be, and how many versions we should create.
Campaign length and intensity should also define the creative. There is a point when listener fatigue transforms positive response to an ad into a positive turn-off. To avoid this, you’ll need to create many different ads.
We’ll walk you through the whole process to ensure the creative is the right fit for your campaign. We’ll help with ideas, scripting, voice casting, music production, sound design and copy delivery.
“Trisonic took care of planning and executing the media plan, and both the agency and client felt completely confident in their skill and expertise. And although the client is new to radio, and the campaign is still in its early days, we can already see a positive impact. I can’t recommend Trisonic highly enough.”
– Steve Howling, Global Creative Director, Crowd
If you’d like talk to us about radio advertising, just give us a call, drop us an email or complete our contact form.