AVG

AVG is a long-established security software company battling for a share of a highly competitive market.

 

The company used radio to help their Business Anti-Virus product gain a firmer foothold in the UK market, specifically to businesses in Greater London and the North West.

 

This was a series of executions which used humour to get the message across and bring fun to what is essentially a business utility.

AVG Business Anti-Virus "Doctor"