As a brand, Amigo Loans has a constant presence in the broadcast media and competes in an extremely crowded marketplace, so its commercials need to stand out.
The Amigo Loans musical identity uses the power of music to make listeners feel good about the brand, and provides that all-important earworm for instant recall.
Trisonic founder Matt Hopper co-wrote the music specially for them. “It’s Good to Have an Amigo” started life as a sonic device in a TV campaign. It then developed into a full instrumental track, and then the song you hear on this ad.