Alimétiers is a French website specialising in recruitment and training for the food sector.
There are 5000 jobs on the site at any one time, which could be anything from a restaurant commis chef to the Director of Logistics for a major food manufacturer.
The shortage of supply of candidates in the sector drove the need for this campaign, aimed at young people in France between the age of 15 and 30, targeted programmatically.
The commercial aims to inspire people consider and train for a career in the food industry, and open the ears of those already trained and working in the food sector to the new opportunities available.
Written, transcreated and produced by Trisonic.
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