Podcasts are an audio file or an episode of content that can be downloaded to a connected device such as a smartphone. There are literally thousands of podcasts of all shapes and sizes covering lots of subjects.
“Over 9.4m people in the UK listen to a podcast each week”
Podcasting is one of the fastest growing areas of the audio market, and we have access to all the podcast provider platforms. We know the market inside out and advise our clients on the best strategy, the best podcasts to use and how to use them. We can also create podcasts for advertisers and brands.
There are three main recognised Podcast advertising formats:
Running Pre, Mid and Post roll within the podcast
Live reads and presenter endorsements
Creating your own bespoke podcast
Podcasts are great for reaching people in a very personal way. They are in ‘active listen mode’ so you have their full attention, which means they are more receptive to your advertising message.
So you have to think carefully about your message and the style of creative you use. We’ll guide you through the creation of your podcast ads.
The cost of Podcast advertising varies by the style of activity, whether that be airtime, sponsorship and which podcasts you what to advertise in.
We can let you know quickly what the cost would be and advise you how best to use podcasts to fulfil your objectives.