Man listening to a podcast on earphones in a train station

Podcast advertising

Reach potential customers where they are most engaged

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11.8 million people in the UK listen to a podcast each week

Podcasts are a great and cost-efficient way to market your business.

Trisonic offers a full range of podcast advertising services backed by years of experience and creative flair.

We have access to every podcast in the UK.  You can reach their listeners in various ways

How effective is podcast advertising?

Podcast advertising offers a great low cost way to tap into the power of audio advertising.

Podcast advertising also allows you to reach a highly engaged audience, and there are plenty of ways to track the performance of your campaign.

For instance, we can add a tracking pixel to the podcast ad and a corresponding pixel to the destination website. This allows you to track listeners who heard your ad and then visited your website.

How effective is podcast advertising?

Podcast advertising offers a great low cost way to tap into the power of audio advertising.

Podcast advertising also allows you to reach a highly engaged audience, and there are plenty of ways to track the performance of your campaign.

For instance, we can add a tracking pixel to the podcast ad and a corresponding pixel to the destination website. This allows you to track listeners who heard your ad and then visited your website.

How much does podcast advertising cost?

Podcast advertising rates depend on a number of factors.  For instance, do you want to run your campaign nationally or regionally?  And what are your objectives? Do you want spot ads or host reads?

All our recommendations are tailored to individual clients, and our mission as a podcast advertising agency is always to find the most effective and cost-efficient route.  

We work at all budget levels, but as a rough guide the entry level podcast advertising cost is around £2,500 for a local campaign, £5,000 for a regional campaign and £10,000 for a national campaign. 

Get a free consultation

Need help with an audio campaign?

Let’s start the ball rolling by talking about what you need, and what you want to achieve.

Schedule a call with us (please give a brief description of what you need).

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Or complete the form and we’ll get back to you within one working day.

Need to talk now? Just call us on 0203 305 5359

Why use Trisonic?

Podcast advertising – the facts

62% of podcast listeners act on a brand message in a podcast

…which means they’re more likely to respond when hearing your podcast advertisement, and get the tills ringing.  Podcast listeners are making an active choice to listen so are more switched on to the content – and of course your advertising message.

62% of podcast listeners act on a brand message in a podcast

…which means they’re more likely to respond when hearing your podcast advertisement, and get the tills ringing.  Podcast listeners are making an active choice to listen so are more switched on to the content – and of course your advertising message.

80% of people trust recommendations from podcast hosts

People will trust what they hear about your business on podcasts. This is powerful and helps response. Being a trusted company can also help support your other media activity.

64% of podcast listeners are more likely to be business decision makers

Reaching the person who decides is critical for any business.  Podcasts deliver huge numbers of decision makers.

64% of podcast listeners are more likely to be business decision makers

Reaching the person who decides is critical for any business.  Podcasts deliver huge numbers of decision makers.

WHAT SOME OF OUR CLIENTS SAY

Don't just take our word on how good we are...

“We approached Trisonic to help us with a podcast campaign which was a first for our brand. From initial planning and recommendations through to creative production Trisonic were great to work with and provided thorough insight at each step of the process, helping us to maximise our budget with a targeted media plan.”
Hollie Ryding / Maximuscle
“Samaritans is very grateful for Trisonic’s help on the production of the audio ad for their latest campaign ‘Real People, Real Stories’ which encourages men in rural communities to seek help when they’re struggling to cope. It’s been an absolute joy working with Matt and I recommend him highly for his exceptional professionalism, creativity and efficiency. He is solution driven and adds value at all times.”
Nikki Mugford / Samaritans
“We were very pleased with the service received from Trisonic. Howard and Matt worked closely to the brief that we set and delivered a campaign that reached our high expectations. They worked to clear deadlines, and we are very pleased with the results. Would thoroughly recommend.”
Rebecca Alderton / Gressingham Foods
“It’s been great working with Matt and Howard on our first podcast ad. I was very impressed with the personal touch and clear communication and the creatives produced.”
Marijke Cortenbach  / Growth Lead, Byway
“To help us promote the first ever BKFC tournament in the UK we selected Trisonic, and we couldn’t have been happier with our choice. They dealt with an incredibly tight deadline to get the campaign live and showed a great understanding of our brief. From the first meeting through to receiving the campaign report, Trisonic guided us through every step of the process, making sure we were happy at every stage. I would recommend Trisonic to anyone looking for an audio partner agency.”
Daniella Gallego / Senior Director, Marketing Operations, Triller
Working with Trisonic was a pleasure from the very first second! They dedicate themselves to the projects with a lot of heart and engagement. Even if it's spontaneous, they are there to help immediately. It's simply fun to work with Trisonic and I'm really looking forward to future projects together."
Grace Gieseke / German National Tourist Board
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