Old El Paso “Tortilla Pockets”
Old El Paso is a General Mills brand, famous for its range of Mexican food products.
To promote Tortilla Pockets – Old El Paso’s biggest innovation in 10 years, bringing a one-stop mess-free solution to meal planning with a pre-formed soft tortilla cone, sealed at the bottom. A great new way to get the family into veggies after the excesses of the festive season.
Radio really works for Old El Paso, and this campaign, airing nationwide across the UK during January 2021, builds on the success of previous campaigns with consistent use of voice, music and effects to bring the Tortilla Pocket experience to life and inspire families to enjoy them to the full, with a distinct Mexican flavour!