Old El Paso “The Veggie Way”
Old El Paso is a General Mills brand, famous for its range of Mexican food products.
Old El Paso’s New Year campaign focuses on healthy eating, as many of us cut down on meat consumption after the excesses of the festive season. So the brief was to encourage consumers to make vegetables fun and delicious by wrapping them up in a fajita. With the help of an Old El Paso Smoky BBQ Kit, of course!
The ‘make this Friday a Fajita Friday’ line from the previous Old El Paso campaign remains, but with the important addition of “…The Veggie Way”. Sonic branding remained consistent, with Pitbull and John Ryan’s song ‘Fireball’ as the backing.
Trisonic do a superb job and make the whole process so easy, I would recommend them to anyone.Tom Balaam, Business Director, Mindshare