A FRESH APPROACH TO AUDIO

Recent Work

Case Study

The Client

Old El Paso is a General Mills brand, famous for its range of Mexican food products.

The Brief

To reposition the image of Mexican food as a food made for sharing, a food that brings people together and a food people will associate with good times, with the theme “Make Some Noise”.

The Solution

The lead on this commercial was the music and effects; we strongly encouraged the client to licence a track already used on TV,  ‘Fireball’ by Pitbull featuring John Ryan.  We overlayed specially recorded effects of a group of friends enjoying a great evening, accompanied by the sounds of the food.

 

The result is infectious, and the message strengthened by the call to action to “make this Friday a Fajita Friday”.  We suggested and produced a second execution, “make today a Fajita Friday” for airing on Fridays during the campaign, for added situational context.

Trisonic do a superb job and make the whole process so easy, I would recommend them to anyone.

Tom Balaam, Business Director, Mindshare