Our approach to media buying is different in many ways. It is based on a wealth of experience in planning and buying audio campaigns at the very highest industry level.
It’s the insights we’ve gained and the relationships we’ve developed that gives us the edge. We know what works and what doesn’t. We know how to work most effectively with media owners, and how to get the very best results for our clients.
We’ve learned that being open and collaborative leads to the very best ideas and media solutions.
It follows that an open and collaborative approach with media owners is the key.
That’s why it’s our mission to form meaningful managed relationships for our clients with media owners. We will actively encourage this interaction as it will deliver innovation and lead to better campaign outcomes.
We ensure that full value is realised through the negotiation strategy and the art of day to day trading.
We don’t take media owner rebates or mark up media we purchase on our clients’ behalf. This trading independence means media selection is based on what is best to deliver the campaign objectives.
We plan neutrally and creatively across all media owners and platforms, ranging from airtime or sponsorship on a radio station, to activity across digital audio streaming and podcasting services.
Our radio planning system RACE assists us in station selection and airtime schedule construction. The system holds up to date RAJAR listenership data for all UK stations and means we can analyse audience performance.
Airtime campaigns are booked via J-ET, the industry trading and reporting system. This facilitates gold standard reporting which independently verifies campaign performance.