MECHANICS FOR AFRICA “Give Skills For Life”
Mechanics for Africa is a UK-based charity which runs a technical college in Zambia training underprivileged young people in Motor Vehicle Mechanics, giving them a step up in life and hope for a better future.
There are so many people who desperately need Mechanics for Africa’s help that at the end of 2018 the charity launched a year-long fundraising campaign to enable them to take them on. Radio is playing a big part in getting the message across to a UK audience.
Producing multiple executions to keep the messaging fresh, as well as explaining the work of the charity, our focus was on the people the charity has helped. In 60 seconds we tell the story of how the lives of the students and their families have been turned around by Mechanics for Africa.
This is the story of Bridget Kapanda, whose father died when she was just eight years old. As the eldest of five children, it was down to Bridget to try and support the whole of her family. Until Mechanics for Africa gave her the skills she needed to earn enough to take them out of abject poverty and give them a better future.