Recent Work
Case Study
McCarthy & Stone “Getting Younger”
The Client
McCarthy & Stone is an award winning developer and manager of retirement communities across the UK.
The Brief
Research shows that living in a retirement community can take years off your life. The social life and companionship residents enjoy make them feel ten years younger. Radio was found to be a major factor in helping to generate enquiries, and so this time the brief was to use this fact gleaned from a recent study to encourage more people to consider living in a McCarthy & Stone retirement community.
The Solution
If living in a retirement community makes you feel ten years younger, why not take ten years off the life of the voice? That’s exactly what we do. In a few phrases, our voice actor takes years off her life, going from sounding frail to sounding full of life and vitality in the space of a few short seconds.
We’ve been working with Matt on audio creative for national and global brands for over 20 years, and he never fails to deliver. We test Trisonic with some pretty tight deadlines, and the resulting audio is always spot on. I wouldn’t hesitate to recommend them.
Martin Walker, Managing Director, Walker Agency