McCarthy & Stone “Getting Younger”

McCarthy & Stone is an award winning developer and manager of retirement communities across the UK.

Research shows that living in a retirement community can take years off your life.  The social life and companionship residents enjoy make them feel ten years younger.  Radio was found to be a major factor in helping to generate enquiries, and so this time the brief was to use this fact gleaned from a recent study to encourage more people to consider living in a McCarthy & Stone retirement community.

If living in a retirement community makes you feel ten years younger, why not take ten years off the life of the voice?  That’s exactly what we do.  In a few phrases, our voice actor takes years off her life, going from sounding frail to sounding full of life and vitality in the space of a few short seconds.