Lumenia Consulting is an independent ERP (Enterprise Resource Planning) consulting company which assists companies and organisations in the selection of ERP systems and strategy.
To promote and generate registrations for the Lumenia annual ERP HeadToHead UK event, which is aimed at organisations which are planning to upgrade or change their ERP systems. The target audience for the event included Finance Directors, CFO’s Finance Managers, IT Managers, CTOs, Project Managers, System Architects.
Given the nature of the event and the target audience, Podcasts were selected as the most appropriate media. We know that podcast listeners are more likely to be business decision-makers and hold board level positions. Podcasts also provide natural content environments for the audience and the activity went across a broad range of business, finance, tech and current affairs shows.
As well as planning and buying the media we were also commissioned to write and produce the podcast commercial.
Listen to the ad
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