A FRESH APPROACH TO AUDIO

Recent Work

Case Study

The Client

“Running Out” was produced for GP Batteries, a Hong Kong-based multinational battery manufacturer established in 1964.

The Brief

To increase awareness of the GP brand, and in particular highlight their high performance, long-lasting Ultra range.

The Solution

GP Batteries “Running Out” is an example of how audio can really make you sit up and take notice, by hitting you with something unexpected.

During the first few seconds you’re wondering what’s happening as the voice repeatedly grinds to a halt. Just when your attention is heightened, we deliver the brand message.

Any radio copywriter is in the hands of the producer when it comes to bringing a script to life.  This commercial for GP Batteries ended up just how we imagined, thanks to Trisonic.

Martin Walker, Managing Director, Walker Agency