Faithless “Let The Music Decide”
BMG is a worldwide publishing and recordings business focused on music.
25 years after the release of their iconic dance anthem “Insomnia”, Faithless are in 2020 unveiling their first new music in a decade.
A big event, and one that is being widely promoted.
Our brief was to produce a series of digital audio ads promoting the music, which will be used on Spotify to coincide with single and album release dates.
The first release from the new Faithless album is “Let The Music Decide”.
As with the other singles and the album ads, it’s the music that needs to shine through, so the edits are slick, the voice is kept low in the mix to give the track prominence, and the word count is kept to a minimum.