EFL ON QUEST “FOMO”
Quest, the Discovery-owned TV channel last season became the new free-to-air home of English Football League highlights.
To increase awareness of the football show “EFL on Quest”, hosted by Colin Murray. “EFL on Quest” provides football fans with extensive match highlights and comment from expert pundits in primetime at 9pm every Saturday night on Quest and Quest OD.
Quest’s digital audio campaign of pre-roll and mid-roll ads were placed strategically within some of the UK’s most popular football podcasts. We used a mix of commentary clips and the EFL on Quest theme music to add excitement and context.