A FRESH APPROACH TO AUDIO

DIGITAL AUDIO ADVERTISING

How does Digital Audio Advertising Work?

Digital Audio is defined as audio content streamed on a connected device such smartphones, tablets, connected cars and home devices. This includes listening to the radio via these devices and music streaming services like Spotify. We work with all media suppliers of digital audio in the UK and are recognised by the industry as a specialist in this area.

“29.7m people in the UK listen to connected audio each week”

As we become more connected and with the growth of 5G, connected listening is growing and offers a different dimension to the audio market.

Because we know more about individual listeners and their behaviour we can target them more accurately and attribute any action taken as a result of the campaign. We can also go one stage further and overlay your own customer data to deliver even greater targeting capabilities.

Some of the targeting options are:

Age &
Gender
Day of
Week
Time of
Day
Weather
Location
Interests &
Behaviours
Song
Genre or Playlist
Device

Creatively, Digital Audio gives us more options to target your creative with specific messages because we know more about the listeners.

Dynamic Audio

Different versions of Digital Audio ads can be served to people ‘live’ depending on the listener’s location, weather, time of day, day of week etc. Personalising audio ads in this way helps increase advertising effectiveness.

How much does Digital Audio advertising cost ?

The cost for Digital Audio Advertising will depend on how targeted you want to be and which media suppliers you work with. We can guide you through the process and recommend the best style of activity for your objectives

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TO DISCUSS YOUR NEXT DIGITAL AUDIO ADVERTISING CAMPAIGN