Trisonic creative testing - putting creative under the microscope

 

Creative testing

Optimise campaign performance with research

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Boost Engagement: Test Your Way to Creative Success

Through experience, we know what works and what doesn’t. But if you’re making a considerable investment in media, it makes sense to back our hunches with hard research.

OUR APPROACH

As audio advertising opportunities boom and present unique opportunities for advertisers, we’re here to be the voice of the listener; by testing out campaigns, research will provide an understanding of what real listeners think.

To reach listeners cost effectively, we will use an online survey including a standardised list of questions, allowing us to build up a benchmarking database of performance over time. Respondents will be given the opportunity to listen to ads within the survey, and provide us with their feedback, including a range of open and closed questions.

Our researchers have 25 years of experience working in media research, including running Radiogauge, Radiocentre’s industry standard for measuring commercial radio effectiveness for over a decade.

Our research team also work directly with advertisers to help them refine their campaigns and measure how effective they are, including projects for Milk & More, Tripadvisor and Slimming World to name a few.

OUR APPROACH

As audio advertising opportunities boom and present unique opportunities for advertisers, we’re here to be the voice of the listener; by testing out campaigns, research will provide an understanding of what real listeners think.

To reach listeners cost effectively, we will use an online survey including a standardised list of questions, allowing us to build up a benchmarking database of performance over time. Respondents will be given the opportunity to listen to ads within the survey, and provide us with their feedback, including a range of open and closed questions.

Our researchers have 25 years of experience working in media research, including running Radiogauge, Radiocentre’s industry standard for measuring commercial radio effectiveness for over a decade.

Our research team also work directly with advertisers to help them refine their campaigns and measure how effective they are, including projects for Milk & More, Tripadvisor and Slimming World to name a few.

Get a free consultation

Need help with creative testing?

Let’s start the ball rolling by talking about what you need, and what you want to achieve.

Schedule a call with our Creative Director Matt (please give a brief description of what you need).

schedule a meeting

Or complete the form and we’ll call you back within 1 working day.

Need to talk now?  Just call us on 0203 305 5359