A FRESH APPROACH TO AUDIO

Recent Work

Case Study

The Client

Condor Ferries run a year-round passenger and freight ferry service between the UK and France and the Channel Islands.

The Brief

Condor use radio to maximise ticket sales during off-season and shoulder season periods.  The level of radio activity is dependent on ticket availability, which requires a quick reaction from the creative team and a fast production turnaround time.

The Solution

A simple execution which ‘rehearses’ the listener through many of the things they can enjoy on a short break to the Channel Islands, and includes an offer code to measure response.

“Radio is an important tactical medium for Condor, and lead times for campaigns are often very tight. Trisonic always rise to the challenge, and deliver efficiently.”

Martin Walker, Managing Director, Walker Agency