Changing Dimensions – adapting your audio creative for optimum listener engagement
June 25, 2021
31 million people listen to digital audio every week In the UK.
And if you’re going to advertise on digital audio, don’t just put your radio ad on it. It’s a different kind of listen and it needs a different kind of approach.
On Thursday 24th June 2021, as part of Mediatel’s ‘The Future of Audio’ digital conference, Trisonic Co-founder and Creative Director Matt Hopper presented a session which outlined the reasons why you should adapt your ads for digital audio, and gave some practical demonstrations of how to adapt.
Matt also demonstrated the power of 3D immersive audio, so this video is best listened to through headphones or earphones.
See the full 15 minute session below.
GET IN TOUCH
If you’d like to ask Matt any questions about his presentation, or you’d like to talk to us about audio ad production, just give us a call, drop us an email or complete our contact form.
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