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News, opinion and press releases from the world of audio

50 Years On – is audio advertising any better?

By Matt Hopper, Co-founder and Creative Director, Trisonic The 50th anniversary of Commercial Radio (or Independent Local Radio, as it was then known) brings mixed feelings for me.  I began my audio production career in the analogue days – the days of tape recorders, splicing tape, razor blades and cart machines.  Kitting out a studio[….]

The Crest Of The Wave

Woman listening to connected online radio through earphones

We have another record. The media juggernaut that is Commercial Radio rolls on, now reaching 38,690m (69%) of adults each week – an increase of 4.1% Year on Year. The gap between BBC and Commercial Radio audiences continues to widen.  BBC Radio reach now stands at 32.201m – 6.489m shy of Commercial Radio.  Media owners[….]

Independents Day

RAJAR – Q4 2021 This is the second round of radio audience listening numbers since research re-commenced with a new methodology for the Q3 2021 results, which we reported on in October last year. RAJAR was suspended in March 2020 as it’s a diary-based survey and relies on face-to-face communication for diary collection. These Q4[….]

Times Radio launches

British Prime Minister Boris Johnson being interviewed in the Times Radio studio on launch day

Times Radio, the new speech radio station from News UK’s radio division Wireless, launched at 6 o’clock this morning.    We were woken up by ex-BBC presenter Aasmah Mir and her breakfast show sidekick Stig Abell, former editor of the Times Literary Supplement and Times Radio’s launch director. Challenging BBC Radio 4 was always going[….]

It’s a record!

A group of young people having a neon party

So here it is – the first RAJAR of the year covering the period January to March 2020, and commercial radio has recorded its largest ever audience reaching 36,267m adults a week, 66% of the population, continuing to increase its lead over the BBC to 2,732m. The Lockdown Effect These results don’t show any effect[….]

Trisonic on international audio branding stage

Trisonic's Matt Hopper and Johnny Griggs presenting a session about audio branding at the Soniq Awards in Brussels

Following the success of Trisonic’s session at Mediatel’s 2019 London event “The Future of Audio”, the company’s Creative Director Matt Hopper was invited to present at an international audio branding event in Brussels on February 13th. The event was a first for the Benelux countries – the inaugural Soniq Awards, organised by Belgium’s VIA (Association[….]

Trisonic founder adds insight to RAIN Summit

Trisonic's Howard Bareham discussing audio media at RAIN conference in London

Europe’s leading digital audio event, RAIN Summit Europe, took place in London on Wednesday 13th November 2019 and Trisonic were represented on the Digital Agency Roundtable by Co-founder Howard Bareham. Moderated by John Rosso from Triton Digital, the panel was brought together to discuss what the agency and brand expectations are of Digital Audio, and[….]

Apples and Pears

At next week’s Radio Audio Week we’ll be discussing, examining and celebrating the success of the flourishing audio medium. Audio is going ballistic and it’s all the rage. The only advertising industry report to collect adspend data from across the entire media landscape (AA/WARC) recently confirmed that 2018 was a record year for audio, with[….]

Trisonic signs partnership with TimeOne Mobile

TimeOne – Mobile, an innovative Mobile Marketing Services Company and part of the TimeOne Group, has entered the programmatic audio market for the first time, partnering with newly established audio agency, Trisonic, to deliver the creative. Driven by the online consumption habits of today’s consumer and the rise of streaming services, the partnership means that[….]