Beer52 “Free Beer”
Beer52 is a craft beer discovery club, offering next day doorstep delivery of quality craft beers from around the World.
To increase awareness of Beer52, and to encourage new customers to trial the service by taking up the offer of Beer52’s free beer promotion.
Beer52 focused its campaign on podcast listeners in the sport, comedy and culture genres, targeting listeners to hugely popular US shows such as Sports Wars and Sean Carroll’s Mindscape.
Created as ‘producer reads’ to be inserted mid-roll into existing shows, the style is informal with no script – the reads are ad-libbed around talking points defined by the client.