A FRESH APPROACH TO AUDIO

AUDIO BRANDING

Increasing use of voice and reduced screen time means that a cohesive audio strategy is key to the ongoing success of a brand. In the new audio age of smart speakers and connected vehicles, there’s less opportunity to get your visual branding seen. Therefore you need to get your brand heard – audio branding provides a unique and distinctive emotional connection between brand and audience.

You can’t switch your ears off

What is audio branding?

Think of it as an audio equivalent of visual branding. Once designed, a brand’s sound can be adapted and applied across multiple touchpoints:

Commercials
Podcasts
Online
radio stations
In-store
and event audio
Infomercials
Point of
Sale audio

On hold messaging

Where do we begin with audio branding?

The creation of any audio identity begins by gaining a deep understanding of the brand, its consumers and its competitors. Using this knowledge we can create a toolbox of sound, music and voice which matches a brand’s personality; a whole audio ecosystem, elements of which can be used to convey a unique and distinctive image to its audiences, wherever they may be.

Creative testing

We recommend all our clients to adopt a long-term view of sonic branding. In fact, the life of any brand sonic should be five to ten years. It should evolve over time to keep it fresh too, just like visual branding.

To ensure the branding is as effective as it can be, we recommend testing it before implementation in The Trisonic Lab™. This allows us to test options against each other, and against competitors’ branding.

Audio branding improves recall

“Brands using music aligned with their identity are 96% more likely to be remembered*”

A brand with a unique audio identity is more likely to be remembered than one which doesn’t. Music is particularly powerful in triggering the parts of the brain which process memory and emotion. We work with the best composers and musicians in the business to create sonic identities which contain that all-important ‘earworm’ to form an emotional connection with the listener and optimise brand salience.

We’ll guide you through the whole process of devising an audio strategy, adapting and applying your branding consistently across all relevant touchpoints and over time, and helping you draw up a set of audio brand guidelines.

How much does audio branding cost?

The cost of your sonic branding will depend on a number of factors, including the complexity of the music and its instrumentation, the voice or voices used, the number of elements and mixes we produce, and where and over what period of time you use it. We provide bespoke quotes for every audio branding project, so call us to discuss your requirements.

GET IN TOUCH

GET IN TOUCH TO TALK ABOUT PRODUCING AUDIO BRANDING

*Leicester University