Hand on piano keyboard playing notes

Audio branding

You can’t switch off your ears 

Increasing use of voice and reduced screen time means a cohesive audio strategy is key to the ongoing success of a brand. We’re in the age of smart speakers and connected vehicles. And audio branding provides a unique and distinctive emotional connection with the audience.

what is audio branding?

Think of it as an audio equivalent of visual branding. Once designed, a brand’s sound can be adapted and applied across multiple touchpoints:

BRANDS USING MUSIC ALIGNED WITH THEIR IDENTITY ARE 96% MORE LIKELY TO BE REMEMBERED*

Audio branding improves recall

People are more likely to remember a brand that has a unique audio identity than one that doesn’t. Music is particularly powerful in triggering the parts of the brain which process memory and emotion. Our composers and musicians create sonic identities which contain that all-important ‘earworm’. This forms an emotional connection with the listener and optimises brand salience.

We’ll guide you through the whole process of devising an audio strategy. We’ll help you adapt and apply your audio branding consistently across all relevant touch points and over time. We can also help you draw up a set of audio brand guidelines.

book A FREE CONSULTATION

BRANDS USING MUSIC ALIGNED WITH THEIR IDENTITY ARE 96% MORE LIKELY TO BE REMEMBERED*

Audio branding improves recall

People are more likely to remember a brand that has a unique audio identity than one that doesn’t. Music is particularly powerful in triggering the parts of the brain which process memory and emotion. Our composers and musicians create sonic identities which contain that all-important ‘earworm’. This forms an emotional connection with the listener and optimises brand salience.

We’ll guide you through the whole process of devising an audio strategy. We’ll help you adapt and apply your audio branding consistently across all relevant touch points and over time. We can also help you draw up a set of audio brand guidelines.

book A FREE CONSULTATION

Where to begin with audio branding

When we create an audio identity, we start by gaining a deep understanding of the brand, its consumers and its competitors. Using this knowledge we can create a toolbox of sound, music and voice which matches a brand’s personality. In effect, a whole audio ecosystem, elements of which a brand can use to convey a unique and distinctive image to its audiences, wherever they may be.

We recommend all our clients to adopt a long-term view of sonic branding. In fact, the life of any brand sonic should be five to ten years. It should evolve over time to keep it fresh too, just like visual branding.

To ensure the branding is as effective as it can be, we recommend testing it before implementation in The Trisonic Lab™. This allows us to test options against each other, and against competitors’ branding.

book a free consultation

audio branding examples

MUSIC

Audio branding examples featuring custom composed tracks where music takes centre stage

SOUND DESIGN

Audio branding examples that feature imaginative sound design with music elements

What should a brand sound like?

Matt Hopper’s presentation on audio branding, “What Should A Brand Sound Like?” was one of a number of sessions in Mediatel’s “The Future Of Audio” conference, streamed live on 16th April 2020.

This was a hugely popular event with over 1700 registrations, and in the session  you’ll hear why audio branding is something brands need to be thinking about (especially now), learn the Five Golden Rules of audio branding, and see an audio identity being created before your very eyes!

AUDIO BRANDING CASE STUDIES

Get a free consultation

Need help with audio branding?

Let’s start the ball rolling by talking about what you need, and what you want to achieve.

Schedule a call with our Creative Director Matt (please give a brief description of what you need).

schedule a meeting

Or complete the form and we’ll get back to you within one working day.

Need to talk now?  Just call us on 0203 305 5359

What's new in our world

Read our latest blog posts

Bigger numbers, better connections

Rajar Q1 2024 radio audience survey analysis Welcome to the[....]

And Here Is The Radio News…

We’ve just seen out the first month of 2024 and[....]

Rajar listening survey Q3 2023 analysis

On 26th October, the day the latest Rajar audience survey[....]